Getting Started

Hello and welcome to Forward Thinking Marketing! My name is Christie Stelljes and I am a graduate student in West Virginia University's Integrated Marketing Communications Program. This blog will consist of assignments for my Web Analytics & SEO class and I will use Google Analytics to gain insights from traffic to the blog. Join me as I experiment with these topics and explore their importance in online marketing. In this blog, I will not only investigate how these tools work on a granular level, but I hope to uncover why they are crucial to success in today's digital world and how to leverage them for maximum impact. Onwards and upwards!